25 February 2014

Wrecked Buildings Get Makeovers, Double As 'Billboards' For DIY Company

[Click here to view the video in this article]

The agency Jung von Matt/Elbe came up with a creative way to advertise for the German DIY company OBI.

Instead of distributing ugly flyers that detailed their promotions, the creative team used the company’s DIY products to give a section of some ruined and rundown buildings a makeover.

These renovated buildings stood out from the drab streets, showing people how these products can be used in a fun and creative way.

Scroll down to view some of these clever “billboards” below.

[via Gute Werbung]