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As the 2014 Sochi Winter Olympics ends, Paralympic athletes around the world prepare to take the stage. Multinational company P&G has created a touching ad to celebrate paralympians, and their tough moms.
Created by Wieden+Kennedy Portland, this ad is a continuation of P&G’s ‘Thank You, Mom’ campaign.
The spot is similar to their first ‘Thank You, Mom’ spot, but this time, it also goes to chronicle the doubly difficult challenges that paralympians and their mothers have to face.
The touching and chilling spot ends with this line of copy that reads, "The world's toughest moms raise the world's toughest kids."
Watch the spot below:
[via Fast Company]
As the 2014 Sochi Winter Olympics ends, Paralympic athletes around the world prepare to take the stage. Multinational company P&G has created a touching ad to celebrate paralympians, and their tough moms.
Created by Wieden+Kennedy Portland, this ad is a continuation of P&G’s ‘Thank You, Mom’ campaign.
The spot is similar to their first ‘Thank You, Mom’ spot, but this time, it also goes to chronicle the doubly difficult challenges that paralympians and their mothers have to face.
The touching and chilling spot ends with this line of copy that reads, "The world's toughest moms raise the world's toughest kids."
Watch the spot below:
[via Fast Company]