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Advertising agency BBDO has helped General Electric (GE) create a new ad that helps shed light on what the billion-dollar conglomerate does.
In order to break it all down very simply, the ad sees things in the perspective of a child whose mother works at GE.
Through a young girl’s explanation, this ad tells the viewer what GE does--including building moonlight-powered underwater energy sources, connecting health-care institutions with mobile devices; and creating trains that are environmentally friendly.
The challenge of creating this ad lie in breaking down the complexity of GE’s work into easily understood story arcs.
Additional ad spots that also explain GE’s other businesses are expected to run throughout this year. These will highlight GE’s efforts in providing industrial Internet, affordable healthcare, and advanced manufacturing.
Watch the spot below:
[via Ad Age]
Advertising agency BBDO has helped General Electric (GE) create a new ad that helps shed light on what the billion-dollar conglomerate does.
In order to break it all down very simply, the ad sees things in the perspective of a child whose mother works at GE.
Through a young girl’s explanation, this ad tells the viewer what GE does--including building moonlight-powered underwater energy sources, connecting health-care institutions with mobile devices; and creating trains that are environmentally friendly.
The challenge of creating this ad lie in breaking down the complexity of GE’s work into easily understood story arcs.
Additional ad spots that also explain GE’s other businesses are expected to run throughout this year. These will highlight GE’s efforts in providing industrial Internet, affordable healthcare, and advanced manufacturing.
Watch the spot below:
[via Ad Age]