London-based copywriter Jon Ryder has come up with a clever and creative way of advertising his services in the form of boxes of fake medication that he mailed to creative agencies.
Promising “effective relief from creative pain”, each box contains a brilliantly-written leaflet explaining how his services would improve their health. Ryder humorously describes himself as a medicine consisting of three active ingredients “creativity, originality and typing” which form “a powerful painkiller that works by eradicating stress that naturally occurs in agencies during busy times.” He has also thoughtfully highlighted the benefits for both young and established agencies.
His efforts paid off and he got the attention of various individuals and agencies, who took to Twitter to post compliments.
Find out more about Ryder’s project at his website and view the leaflet here.
Image by Intern Magazine
[via Jon Ryder]