[Click here to view the video in this article]
To help those who had forgotten to buy roses on Valentine’s Day, the Flower Council of Holland installed ‘emergency’ breakable flower boxes in Paris.
Modeled after actual emergency boxes, each came with a single red rose inside, with the message “In case of love at first sight, break glass”.
A total of 1,500 boxes were installed at popular and romantic spots in Paris, like under the Eiffel Tower and the Champs-Élysées.
The campaign was created by ad agency Kingsday. Would you like to see this happen in your city for Valentine’s Day next year?
Click to watch the video below:
[via AdWeek]
To help those who had forgotten to buy roses on Valentine’s Day, the Flower Council of Holland installed ‘emergency’ breakable flower boxes in Paris.
Modeled after actual emergency boxes, each came with a single red rose inside, with the message “In case of love at first sight, break glass”.
A total of 1,500 boxes were installed at popular and romantic spots in Paris, like under the Eiffel Tower and the Champs-Élysées.
The campaign was created by ad agency Kingsday. Would you like to see this happen in your city for Valentine’s Day next year?
Click to watch the video below:
[via AdWeek]