25 February 2014

In Paris, Waste Paper From A Billboard Is ‘Transformed’ Into A Phoenix

[Click here to view the video in this article]





All the paper has been recycled. Here's the proof.



We have previously featured the work of Lucie Thomas and Thibault Zimmermann, who are also known as Zim & Zou. Now, they have collaborated with French NGO Ecofolio to show the benefits of recycling.



A billboard with a slot was placed along l’avenue de l’Opera in Paris, letting passers-by dispose of their waste paper. A new paper sculpture of a phoenix emerged days later.



Using this mythological animal as a metaphor, these two creatives show that recycling is about using your ingenuity to make magic out of seemingly useless objects.









Along l’avenue de l’Opera in Paris, passers-by can dispose of their waste paper in this billboard.





These papers will be recycled. Place them in the slot.





















All the paper has been recycled. Here's the proof.









To find out more about recycling paper, please visit this website.



[via Ecofolio On YouTube]