4 February 2014

Interactive Infographics On Labels Reveal Winery’s Eco-Friendly Practices





To help the Equilibrium Estate tell their consumers about their eco-friendly practices, Australian designer Gemma Warriner created four wine labels to illustrate each sustainable production method.



These labels, which double as infographics, feature an aspect of the company’s eco-friendly production as they consume the wine—for example, the waves on one label disappear as the wine is poured out, showing that the winery’s business practices help reduce the world’s sea levels, an effect of climate change.



The other illustrations show that the winery uses only organic grapes and makes an effort reduce water and carbon dioxide emissions during production.



Creatively executed, these labels will certainly make us pay attention to these eco-friendly wines.















[via The Dieline and Gemma Warriner]