New York-based graphic design studio Pentagram has designed the gates of the Super Bowl MetLife Stadium for this Sunday’s Super Bowl.
Pepsi, a major sponsor of the Super Bowl, engaged Pentagram to design a large typographic installation that spans the entire complex. In addition, two graphic sculptures and a massive four-storey high version of their trademark globe logo greet visitors as they enter.
The sculptures are almost as big as a bus and create a memorable landmark for the entrance, and the hanging bottles consist of ‘slices’ of the Pepsi globe logo and appear to have a different facade as visitors walk around them.
View more pictures below:
[via designboom]