[Click here to view the video in this article]
To promote Audi’s pre sense plus hazard detection system, German ad agency thjnk created a billboard with an optical illusion to show that people overlook “obvious hazards” on the road.
The blurred text reads, “You’re driving. It’s dark. Suddenly”. As the passer-by gets closer, the last part of the copy emerges, imitating a driver’s experience of noticing, at the last minute, an imminent danger on the road.
The agency clever manipulated the text to accommodate the gaze of our eyes, showing that we are in need of a hazard detector when our eyes fail us at night.
Watch how this clever visual trick worked in the video below.
[via Gute Werbung]
To promote Audi’s pre sense plus hazard detection system, German ad agency thjnk created a billboard with an optical illusion to show that people overlook “obvious hazards” on the road.
The blurred text reads, “You’re driving. It’s dark. Suddenly”. As the passer-by gets closer, the last part of the copy emerges, imitating a driver’s experience of noticing, at the last minute, an imminent danger on the road.
The agency clever manipulated the text to accommodate the gaze of our eyes, showing that we are in need of a hazard detector when our eyes fail us at night.
Watch how this clever visual trick worked in the video below.
[via Gute Werbung]