Trying to spread butter on your bread while on the go—whether for a packed lunch or a picnic—can be messy and quite a hassle.
To help you butter better, Seoul-based industrial designer Yeong Keun Jeong came up with a clever and good-looking packaging design concept for portable butter.
Storing the travel-sized stick of butter in a mini triangular tub, the designer then covers up the container with a built-in wooden knife that can be peeled off easily for use.
The concept is also color-coded for each flavor of butter, making it as aesthetically pleasing as it is convenient.
View more images of the “Butter! Better!” concept below—would you like to see portable butter like this at your local supermarket?
[via Lushlee, images via Yeong Keun Jeong]