A logo is so much more than just text, graphics and colors. Each component has been carefully crafted to ensure maximum impact–just think of brands like McDonald’s, Apple and Nike, companies so famous that it takes only a glance at their logos to identify them.
Ruby Media Corporation has created an infographic to help you understand how elements like color, shape, text and font serve to make a logo stand out. It also explains the types of emotional responses that brands want to induce in consumers.
For example, did you know that the color red is associated with life and vitality, and evokes feelings of passion, intensity and aggressiveness? Or that yellow represents energy and joy, while black conveys formality and mystery?
The infographic also explains how brands ensure brand recognition from an early age–according to a study by the University of Amsterdam, children as young as 3 are able to recognize logos–as well as the evolution of logos of leading brands.
Click the images below to view the full infographic.
Click to view enlarged version
Click to view enlarged version
Click to view enlarged version
Click to view enlarged version
Click to view enlarged version
Click to view enlarged version
[via PSFK and FinancesOnline.com, image via FinancesOnline.com]