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The graham cracker brand Honey Maid has teamed up with the agency Droga5 to create a series of ads that celebrate the different types of fathers in various American families.
The tagline, “This Is Wholesome”, refers to the idea that wholesome families come in all sizes, races, and sexual orientations—there is a family with two dads, a military family, and a single dad bringing up his son.
“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media," said Marketing Director Gary Osifchin. He has also added that the firm will expand their range of products to accommodate the different types of families.
Watch these heartwarming, inclusive spots below—we think that it is great that the various types of modern families are being represented.
[via Adweek]
The graham cracker brand Honey Maid has teamed up with the agency Droga5 to create a series of ads that celebrate the different types of fathers in various American families.
The tagline, “This Is Wholesome”, refers to the idea that wholesome families come in all sizes, races, and sexual orientations—there is a family with two dads, a military family, and a single dad bringing up his son.
“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media," said Marketing Director Gary Osifchin. He has also added that the firm will expand their range of products to accommodate the different types of families.
Watch these heartwarming, inclusive spots below—we think that it is great that the various types of modern families are being represented.
[via Adweek]