[Click here to view the video in this article]
To show that their lingerie is too hot to handle, German lingerie company Blush set a billboard on fire, literally.
Created by Berlin-based ad agency Glow to advertise Blush’s winter sale, the billboard comprised of a 20-meter-long fuse in the shape of a woman and the brand’s logo made from 2,543 matchsticks, with the words ‘hot sale’ below it.
While the actual burning was over relatively quickly, it was a creative way of promoting the brand’s lingerie and no doubt attracted the attention of passers-by.
Watch the ad light up in the video below.
[via Creative Guerrilla Marketing, video via Johannes Krempl]
To show that their lingerie is too hot to handle, German lingerie company Blush set a billboard on fire, literally.
Created by Berlin-based ad agency Glow to advertise Blush’s winter sale, the billboard comprised of a 20-meter-long fuse in the shape of a woman and the brand’s logo made from 2,543 matchsticks, with the words ‘hot sale’ below it.
While the actual burning was over relatively quickly, it was a creative way of promoting the brand’s lingerie and no doubt attracted the attention of passers-by.
Watch the ad light up in the video below.
[via Creative Guerrilla Marketing, video via Johannes Krempl]