Harry Pearce
Pentagram has collaborated with WWF-UK and environmental charity Do The Green Thing for a poster campaign to promote Earth Hour, which falls on 29 March 2014.
The agency partnered with top creatives like Sir Quentin Blake, Paula Scher, David Shrigley, Rankin, Marion Deuchars and Neville Brody to design 29 posters centered around the theme of sustainable living. One poster will be unveiled each day in the lead-up to Earth Hour.
This year, youths aged 16 to 25 were also invited to submit their designs via a call for entries held last December. The winning poster out of six finalists was decided through a public vote and will be released on the final day of the campaign.
The posters show how we can do our part to conserve resources by walking or cycling to work, sharing bath water, cutting down on air-conditioning and eating seasonal food.
Check out some designs below and follow the Do The Green Thing blog to view the rest of the posters as they are unveiled.
Rankin
Marion Deuchars
Hudson Powell
Paula Scher
David Shrigley
Philip Treacy
Matthew Elliott
Tom Uglow
Winning design by Rebecca Charlton, which will be released on the last day of the campaign
[via Creative Review, images via Do The Green Thing]