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Condom makers Durex have found a perfect brand partnership with Earth Hour.
During Earth Hour this year, Durex is encouraging all couples to “turn off to turn on”.
This campaign stems from the human truth that in our modern day relationships, we are often engrossed with our smartphones, tablets, and other devices. This means that we may forget to pursue or appreciate the tiny, precious moments in life — such as taking a moment to enjoy a walk with your partner without having the need to text, check Facebook, or Instagram a picture.
Come Saturday, March 29, Durex asks that couples turn off their devices, turn off the lights and television, and focus on each other.
Not only are you doing your bit for the environment, you also keep the flames of your relationship alive.
Watch Durex explain their campaign below:
[via YouTube]
Condom makers Durex have found a perfect brand partnership with Earth Hour.
During Earth Hour this year, Durex is encouraging all couples to “turn off to turn on”.
This campaign stems from the human truth that in our modern day relationships, we are often engrossed with our smartphones, tablets, and other devices. This means that we may forget to pursue or appreciate the tiny, precious moments in life — such as taking a moment to enjoy a walk with your partner without having the need to text, check Facebook, or Instagram a picture.
Come Saturday, March 29, Durex asks that couples turn off their devices, turn off the lights and television, and focus on each other.
Not only are you doing your bit for the environment, you also keep the flames of your relationship alive.
Watch Durex explain their campaign below:
[via YouTube]