8 April 2015

Vibrant, Cheerful Identity For Children’s Hospital Features A Cute Bear Mascot

Three agencies—Peter and Paul, TADO and Rocket have collaborated to create a new identity for The Children’s Hospital Charity in Sheffield.

The rebranding is also part of the ‘Make it Better’ appeal, seeking to raise funds for a brand new wing and facilities. With the aim of making their mascot warm, friendly and modern, TADO took a year to re-design Theo to become the face of the charity.

Alongside the new charity brand created by Peter and Paul, the designs were united by a common primary color palette, made up of bright, recognizable colors.

Read more about the rebranding here.

[via Creative Bloq]