Three agencies—Peter and Paul, TADO and Rocket have collaborated to create a new identity for The Children’s Hospital Charity in Sheffield.
The rebranding is also part of the ‘Make it Better’ appeal, seeking to raise funds for a brand new wing and facilities. With the aim of making their mascot warm, friendly and modern, TADO took a year to re-design Theo to become the face of the charity.
Alongside the new charity brand created by Peter and Paul, the designs were united by a common primary color palette, made up of bright, recognizable colors.
Read more about the rebranding here.
[via Creative Bloq]