20 September 2012

In Ad Campaign: Stop Working And Start Drinking

[Click here to view the video in this article]

To get the attention of white-collared professionals—who spend an average of 80 hours a week in the office—alcohol brand Ultimat Vodka decided to go with the ‘in-your-face’ approach by sending the message right to them in their offices.

In the campaign, a man dressed in a business suit descends an office building on a scaffolding with placards in hand.

Upon reaching a floor with people, he flashes the placards—encouraging them to ‘stop working’ and to ‘start drinking’.

We are pretty sure their message doesn’t just apply to white-collared workers, but to everyone else as well.

Click to watch the video below:

[via Ultimat Vodka]