17 September 2012

What Is ‘Integrated Advertising’?

[Click here to view the video in this article]

Ad agency BBR Saatchi & Saatchi Israel has created a clever and informative video to explain the term ‘integrated advertising’.

According to the video, it describes integrated advertising as “combining several media channels and tools under one big idea, in order to produce a greater experience for the consumer.”

The video also takes a look at how advertising was done in the past; how much it has changed because of technology and the internet; the changing needs of consumers; and why advertising agencies should be attentive to what consumers want.

Watch the short documentary below:

[via BBRChannel]