[Click here to view the video in this article]
It claims to be the first UK TV ad to feature full-frontal naked breasts—but it’s all for a good cause.
Created by The Leith Agency, they have created a video ad that sends a powerful message to raise awareness of the early stages of breast cancer.
Presented by Scottish actress Elaine C. Smith—who lost her own mother to breast cancer—she holds various placards with images of breasts—illustrating the early symptoms of breast cancer.
According to the ad agency, the video was created because research has shown that many women do not regularly check their breasts for the disease and they wanted to know what symptoms to look out for.
“The point of this campaign is to inform women of the early signs of breast cancer,” said copywriter Phil Evans, “Showing these respectfully and in a non-sensationalist way, while also keeping the TV regulators happy, was the first requirement.”
“But we wanted to do more than that. We wanted women to sit up and take note of this ad. So we made it look like the ad was delivered by a naked Elaine C. Smith.”
“Once we’d decided on that, it set the tone for everything else. The finished ad is stripped back and laid-bare. A straightforward but heartfelt appeal to every woman in Scotland.”
This ad was commissioned by the Scottish Government and has been cleared to air on TV.
Click to watch the video below:
[via The Leith Agency]
It claims to be the first UK TV ad to feature full-frontal naked breasts—but it’s all for a good cause.
Created by The Leith Agency, they have created a video ad that sends a powerful message to raise awareness of the early stages of breast cancer.
Presented by Scottish actress Elaine C. Smith—who lost her own mother to breast cancer—she holds various placards with images of breasts—illustrating the early symptoms of breast cancer.
According to the ad agency, the video was created because research has shown that many women do not regularly check their breasts for the disease and they wanted to know what symptoms to look out for.
“The point of this campaign is to inform women of the early signs of breast cancer,” said copywriter Phil Evans, “Showing these respectfully and in a non-sensationalist way, while also keeping the TV regulators happy, was the first requirement.”
“But we wanted to do more than that. We wanted women to sit up and take note of this ad. So we made it look like the ad was delivered by a naked Elaine C. Smith.”
“Once we’d decided on that, it set the tone for everything else. The finished ad is stripped back and laid-bare. A straightforward but heartfelt appeal to every woman in Scotland.”
This ad was commissioned by the Scottish Government and has been cleared to air on TV.
Click to watch the video below:
[via The Leith Agency]