Portuguese sandwich company Soundwich has elevated the takeaway lunch to a luxurious, multi-sensory experience by packing their gourmet sandwiches in tins that play accompanying music.
Music has often been used to create the right ambience in restaurants, so why not develop a similar service for the humble takeaway sandwich?
Seven “soundwiches”—such as one filled with mango, avacado and tomatoes—are each conceived by a different chef, who is also in charge of choosing a piece of music to accompany the meal.
With tough competition in the F&B industry, a good song may be just the thing to distinguish an establishment.
[via Soundwich]