[Click here to view the video in this article]
To promote its new private jet, the ‘Lineage 1000’, leading aircraft manufacturer Embraer created a beautiful and unique catalog that “flies”.
Using magnets the book is able to float above its stand, establishing the brand’s identity as an aircraft manufacturer while also creating a strong impression to potential clients.
The “flying” imagery is further reinforced with a 3D front cover design that resembles an airplane.
Click to watch the video below:
[via YouTube]
To promote its new private jet, the ‘Lineage 1000’, leading aircraft manufacturer Embraer created a beautiful and unique catalog that “flies”.
Using magnets the book is able to float above its stand, establishing the brand’s identity as an aircraft manufacturer while also creating a strong impression to potential clients.
The “flying” imagery is further reinforced with a 3D front cover design that resembles an airplane.
Click to watch the video below:
[via YouTube]