Advertising agency Publicis Singapore recently bagged a Gold Lion at the Cannes Lion Festival 2013 for their work for Crisis Relief Singapore.
The copy reads ‘Liking isn’t helping’, and uses real press photos with digitally manipulated thumbs-up hands to mimic the Facebook ‘Like’ icon, also with a thumbs-up.
This campaign spreads the message that just liking a photo is not enough to help change a life and seeks for more people to come forward as volunteers.
A total of three ads have been created: Flood, Earthquake, and War.
These poignant and gut-wrenching images remind us that the digital world is not disassociated with the real world.
[via Buzzfeed]