The award-winning advertisement ’Dumb Ways To Die’ has recently launched print ad versions.
’Dumb Ways To Die’ was previously mostly a digital campaign, with a 3-minute video of that quickly went viral, as well as an interactive game app for iPhone and iPad devices.
This campaign by McCann, Melbourne, Australia recently swept up top awards at the recently concluded Cannes Lions Festival 2013.
[via I BELIEVE IN ADV]