Italian racing car manufacturer Abarth has an extremely creative advertising campaign on Twitter—it has the world’s first Twitter accountthat can’t be followed.
Attempting to follow Abarth’s Twitter account results in a message that says the Abarth500 is too fast to follow.
Users are then invited to race the Abarth500 on special test tracks in Germany and Austria, to see if they are fast enough to follow the speedy car on Twitter.
[Daily Inspiration]