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Many people think that men are not typically sentimental or vocal about their love, so Heineken and Wieden + Kennedy have encouraged them to declare their love on social media for an “adventure mystery date” in a box.
To get this date, women can send a tweet to @Heineken_US so that the company will send a box to their beau. The man has to declare his love on Instagram—come Valentine’s Day, he will be given the code to unlock the box.
Would you take part in this competition to see if you can get at the date in the box?
[via Fast Co. Create]
Many people think that men are not typically sentimental or vocal about their love, so Heineken and Wieden + Kennedy have encouraged them to declare their love on social media for an “adventure mystery date” in a box.
To get this date, women can send a tweet to @Heineken_US so that the company will send a box to their beau. The man has to declare his love on Instagram—come Valentine’s Day, he will be given the code to unlock the box.
Would you take part in this competition to see if you can get at the date in the box?
[via Fast Co. Create]