Pizza Hut has set up an OKCupid profile in a bid to find “the one.”
The pizza chain’s profile humorously states its body type as ‘light & airy’ and that it holds a Ph.D in ‘Delicious’.
It is inviting fans to submit their most creative marriage proposal ideas via Twitter, Instagram or Vine with the hashtag “#CommitToGreatness” by 21 February. In return, Pizza Hut will offer one lucky winner a lifetime supply of free pizza.
“We’re looking for someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality,” states its profile.
Pizza Hut claims it receives tons of marriage proposals from fans on Twitter daily. According to the fast food giant, it received over 10,000 proposals on social media last year from fans in 22 countries and every US state except South Dakota.
Caroline Masullo, director of digital experience, said “Our fans are the best and they tell us all the time via our social channels that they want to lock us in for the long run. We think it’s time to take that mutual feeling to the next level with a commitment.”
What do you think about Pizza Hut creating an online dating profile to engage with its fans? Is it creative or just plain silly?
[via Ad Age, image via OKCupid]