[Click here to view the video in this article]
An advertising agency based in Toronto, Canada, by the name of Agency59 has created a unique bicycle out of a wheelchair to promote a worthy cause.
Dismantling a wheelchair and re-assembling it into a bicycle, this unusual bike was created to bring curious minds to the Heart and Stroke Foundation’s annual ‘Ride for Heart’ event.
This odd-looking bicycle was then placed at various locations around Toronto where bicycles are usually found.
That helped spread the event to cyclists, who could then log on to the event’s website to register for the ride, sponsor a rider, or find out more about the Foundation’s work.
Watch a promotional video of how the bike was created below:
Click to enlarge
Click to enlarge
[via Ads of the world]
An advertising agency based in Toronto, Canada, by the name of Agency59 has created a unique bicycle out of a wheelchair to promote a worthy cause.
Dismantling a wheelchair and re-assembling it into a bicycle, this unusual bike was created to bring curious minds to the Heart and Stroke Foundation’s annual ‘Ride for Heart’ event.
This odd-looking bicycle was then placed at various locations around Toronto where bicycles are usually found.
That helped spread the event to cyclists, who could then log on to the event’s website to register for the ride, sponsor a rider, or find out more about the Foundation’s work.
Watch a promotional video of how the bike was created below:
Becel Ride for Heart "Heartbike" from Married to Giants on Vimeo.
Click to enlarge
Click to enlarge
[via Ads of the world]