[Click here to view the video in this article]
Axe, a company that offers personal grooming products for men, is known for its “not-so-subtly-sexist” advertising campaigns—its latest publicity antic may have cemented this brand image.
The company has created a new business card for its employees—whom we assume are mostly or all male—that are infused with each individual’s sweat. According to the promotional video for these unconventional cards, this is the “world’s first business card to harness the power of pheromones, a card that contains more details than just a phone number and email address [and] communicates the very essence of that person’s attraction”.
Rather than just a tool in the pursuit of corporate clients, it is believed that these cards “may attract more than just business” for the company’s associates.
Watch the video below to learn more about these sweat-infused business cards—this may be the grossest name card we have come across so far.
[via Adweek]
Axe, a company that offers personal grooming products for men, is known for its “not-so-subtly-sexist” advertising campaigns—its latest publicity antic may have cemented this brand image.
The company has created a new business card for its employees—whom we assume are mostly or all male—that are infused with each individual’s sweat. According to the promotional video for these unconventional cards, this is the “world’s first business card to harness the power of pheromones, a card that contains more details than just a phone number and email address [and] communicates the very essence of that person’s attraction”.
Rather than just a tool in the pursuit of corporate clients, it is believed that these cards “may attract more than just business” for the company’s associates.
Watch the video below to learn more about these sweat-infused business cards—this may be the grossest name card we have come across so far.
[via Adweek]