29 August 2012

Latest Old Spice Ad Lets You Create Music With Terry Crews' Muscles

[Click here to view the video in this article]

To promote the new Old Spice scent ‘Danger Zone’, Terry Crews is putting his well-defined muscles to good use.

In the ad called ‘Muscle Music’, Crews pumps his pecs, flexes his biceps and twitches his thighs—causing various instruments to play a rocking tune and breath fire.

Here’s the fun part—when the video ends, you can use your keyboard to control Crews’ muscles and record your own muscle-powered masterpieces and share it with your friends.

However, don’t take your time, as Crews will start yelling if you make him wait for too long.

This interactive ad was created by Wieden + Kennedy Portland and it's the first time Old Spice has worked with Vimeo on a campaign.

According to an agency spokesperson, Vimeo was the only platform that could make this experience possible.

What do you think of Old Spice’s new ‘muscle-powered’ ad?

Click to watch the video below:

[via Wieden + Kennedy Portland]