The City of Chicago has released a series of attention-grabbing ads for teen-pregnancy prevention that will have you doing a double take if you encounter them on the streets.
Featuring pictures of unhappy-looking “pregnant” teenage boys, the campaign uses the tagline, “Unexpected. Most teen pregnancies are.”, alongside these striking images.
Not only are these ads visually impactful, they are also able to communicate the message that the responsibility for teen pregnancy prevention rests not only on the girl.
While the ridiculous images on the ads are almost-comical, the social issue they address is certainly no laughing matter.
[via Adweek]