Created by Snøhetta Design, this logo is part of Norway’s bid for the Winter Olympics and Paralympics in 2022.
The colorful bid logo plays with the letters and numbers in “Oslo2022”, and is based on a design expression called “Nordic Simplcity.” It is meant to be “urban, playful, and ambitious”.
Although the team at Brand New has remarked that the logo is not as readable as others, they still think that this design is “better” than what the other applicant cities have submitted.
What do you think of this logo?
[via Branding Source and Brand New]