17 May 2014

12 Basketball Players, 22 Takes, And An Epic One-Shot Slam Dunk

[Click here to view the video in this article]







In a new advertising spot for Turkish Airways’ continuing sponsorship of the Euroleague, Crispin Porter + Bogusky London has created a spot titled ‘Epic Pool Dunk’.



Featuring Euroleague ballers, Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez, they seem to be having a poolside barbecue and throwing some hoops, and it culminates in an impressive, one-take pool dunk.



In the fascinating behind the scenes clip, executive producer Rob Steiner explains that it took a total of 22 takes for this one-shot, 30 second spot, requiring perfect synchronization and choreography from every single person for this to fall into place.



Watch the epic pool dunk below, and its fascinating behind the scenes take:























[via Adweek]