The creative activist group FORCE has created a fake Victoria’s Secret webpage, “launching” a line of underwear that promotes consensual sex.
Hannah Brancato, a director of the group, said that they were concerned with the words the lingerie giant was using on its underwear, which read as “stop staring” and “no peeking”.
These activists felt that these words were used in a flirtatious manner and did not help women “set up boundaries” in their relationships. This drove them to create a fake website that reneged against the original concept.
The website has the brand name “promoting” styles for all body types and communicates to people that consent is important. Many people believed in this hoax and the site soon became viral.
Brancato also stated that Victoria’s Secret “publicly owns the idea of sexuality,” and said that it was necessary to “change the culture we’re consuming on a day-to-day basis” so that people would change their attitudes.
The group also created a fake Playboy website that featured an “interview” with founder Hugh Hefner promoting consensual sex as well.
What do you think—will these creative guerrilla activities help fight against rape culture?
[via NPR, images via Pink Loves Consent]