As fans of popular packaging blog The Dieline, we are excited to learn that it has decided to give its branding and identity an update—the redesign is the work of New York-based studio Pearlfisher.
The redesigned branding features a refined wordmark and a collection of minimalist packaging icons in turquoise, including a box, a paper bag and various bottles.
According to Pearlfisher, this new identity allows “the brand to evolve while also creating a modern secondary visual language to help support future growth”.
What do you think of The Dieline’s new branding and identity—it is already live on the website, check it out here.
[via Dexigner]