Montreal agency lg2 has come up with a clever idea to advertise for Selsun Blue dandruff shampoo.
The creatives piled snow on top of the billboards, making it look as though the people on them had dandruff.
“Dandruff flakes typically occur in winter due to the use of heating sources,” the agency stated. It looks like this timely ad accurately portrays one of the problems people face in the winter, providing them with a solution as well.
[via Gute Werbung]