TIME Magazine has unveiled its new redesigned website, which rolled out on Wednesday night and will continue throughout Thursday.
The redesign features a new interface designed for mobile users, which make up half of the website’s traffic. The left side of the homepage has a scroll bar that houses breaking news, while the center features ‘The Brief’ containing 12 of the most important news stories of the moment. Columns, interactive features, graphics and photography spreads are located on the right side of the page. The website also incorporates responsive design that changes to accommodate viewing on computers, smartphones and tablets.
Ads are now located on the left rail for better visibility. TIME has also introduced “magnetic ads” that sync with other ads – this means that they open larger ads in the center of the screen when clicked, and users can activate different sections by clicking on different parts of the original ads.
The website is scheduled to launch officially on 6 March with a spectacular interactive feature on 1 World Trade Center.
Head over to TIME to explore the redesigned website.
[via Tech Crunch and Capital New York, video and image via TIME]