To promote its latest product—the Cadbury Dairy Milk Pebbles—the confectionery company built a deliciously sweet giant chocolate castle on Brighton Beach.
According to the Birmingham Mail, the ten-foot tall castle weighed in at “approximately half a ton’, and was constructed using over “90,000 individual Pebbles stuck together with around a quarter ton of fondant icing and 20 kilos of icing sugar”.
The castle also took the creators 400 hours to build by hand.
[via Birmingham Mail, images via Helix]