30 August 2013

Redesigned Trams Show What The World Looks Like Through Ray-Ban’s Sunglasses

[Click here to view the video in this article]

In the Belgium cities of Ghent, Antwerp and Brussels, sunglass brand Ray-Ban has launched a new campaign that redesigned the trams into “Ray-Ban Test-Drive Trams”.

To promote Ray-Ban’s latest range of polorized color lenses, ad agency DDB Brussels have layered nine colored filters over the windows of the trams, giving commuters a taste of what it would be like to see through the new sunglasses.

Other than giving tram-riders unique city views without Instagram-like filters, the campaign also encourages them to take pictures through the filtered windows and upload them to social media platforms like Instagram with the hashtag “#nofilterjustrayban”.

Watch the campaign’s video below.

[via Check This]