[Click here to view the video in this article]
In the Belgium cities of Ghent, Antwerp and Brussels, sunglass brand Ray-Ban has launched a new campaign that redesigned the trams into “Ray-Ban Test-Drive Trams”.
To promote Ray-Ban’s latest range of polorized color lenses, ad agency DDB Brussels have layered nine colored filters over the windows of the trams, giving commuters a taste of what it would be like to see through the new sunglasses.
Other than giving the tram-riders unique city views, the campaign also encourages them to take pictures through the filtered windows and upload them to social media platforms like Instagram with the hashtag “#nofilterjustrayban”.
Watch the campaign’s video below.
[via Check This]
In the Belgium cities of Ghent, Antwerp and Brussels, sunglass brand Ray-Ban has launched a new campaign that redesigned the trams into “Ray-Ban Test-Drive Trams”.
To promote Ray-Ban’s latest range of polorized color lenses, ad agency DDB Brussels have layered nine colored filters over the windows of the trams, giving commuters a taste of what it would be like to see through the new sunglasses.
Other than giving the tram-riders unique city views, the campaign also encourages them to take pictures through the filtered windows and upload them to social media platforms like Instagram with the hashtag “#nofilterjustrayban”.
Watch the campaign’s video below.
[via Check This]