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According to TM Watch, Apple has filed an application to trademark the word “startup” in Australia.
The second attempt of the tech giant—its first in 2011, which failed—the application was lodged on Tuesday 27 August 2013, by Apple’s Cupertino headquarters and its legal representative in Sydney, Baker & McKenzie.
If approved, the trademarked word would only apply to related design of its goods and services:
Class 35: Retail store services, including retail store services featuring computers, computer software, computer peripherals, mobile phones, and consumer electronic devices, and demonstration of products relating theretoClass 37: Maintenance, installation and repair of computer hardware, computer peripherals and consumer electronic devices; consulting services in the field of maintenance of computer hardware, computer peripherals, and consumer electronic devicesClass 41: Educational services, including conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, mobile phones, and consumer electronic devices and computer-related services; providing information in the field of educationClass 42: Design and development of computer hardware and software; technical support services, namely, troubleshooting of computer hardware and software problems; installation, maintenance and updating of computer software; technological consultancy services in the field of computers, computer software and consumer electronics; computer diagnostic services; computer data recovery
Currently, the trademark application is still being processed.
Should Apple have its trademark application approved?
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[via TM Watch]