According to online Japanese news source RocketNews24, McDonald’s launched a trio of luxury burgers early last month in Japan.
Each of the burgers in the ‘Quarter Pounder Jewelry’ series cost ¥1,000 (about US$10) without a meal (fries and soda not included)—but each includes quality ingredients, such as thickly-sliced pineapple and bacon, Monterey jack cheese, black truffle sauce, chorizo, and avocado.
To match up to the quality of the premium burgers, the fast-food giant also packed them in exquisite-looking minimalistic packaging.
As opposed to its brown paper bags, McDonald’s used glossy white paper bags—much like those you’d receive when you shop at a fancy branded outlets—that were printed with “golden arches” in gold foil on the front.
Each burger was also wrapped with a gold-colored paper sleeve, and placed in a luxury-watch-box-packaging lookalike of a glossy white paper box.
Would you pay more for McDonald’s if they used quality ingredients and posh packaging? Or is this just decadent?
[via RocketNews24]