[Click here to view the video in this article]
To encourage people to ‘take a break’ from work, Dutch beer brand Amstel and creative agency Next-DC collaborated to create a vending machine that rewards people with free beer for doing nothing.
Called the ‘Amstel Pause’, participants simply had to push a button, stand in front of the vending machine and wait for three full minutes.
When the three minutes are up, they will be rewarded with cold can of Amstel beer.
Click to watch the video below:
[via Creativity-Online]
To encourage people to ‘take a break’ from work, Dutch beer brand Amstel and creative agency Next-DC collaborated to create a vending machine that rewards people with free beer for doing nothing.
Called the ‘Amstel Pause’, participants simply had to push a button, stand in front of the vending machine and wait for three full minutes.
When the three minutes are up, they will be rewarded with cold can of Amstel beer.
Click to watch the video below:
[via Creativity-Online]