We have previously featured Audi’s optical illusion that advertised for its pre-sense detection system. Now, the agency thjnk has come up with posters that use carefully arranged letters to highlight road obstacles.
The text on these posters reflect the thoughts of a driver while he or she is on the road, and the white letters show what drivers would miss if they did not have the pre-sense detection system.
Although these posters advertise for Audi's product, they also double as warnings and remind us to drive carefully.
[via Gute Werbung]