24 April 2014

Cartoon Characters Go 'Bald' In Support Of Children With Cancer

[Click here to view the video in this article]

Advertising agency Ogilvy Brazil has created a campaign for GRAACC, a children’s cancer hospital in Brazil, to show their support for children with cancer.

The campaign they created is titled Bald Cartoons, and it is centered around the stares that these children face because they have gone bald from cancer treatment.

It features famous cartoon characters such as Garfield, Popeye and Hello Kitty—just to name a few—all with their heads shaved.

The entire campaign features a series of print ads, a website where visitors can pledge their support, and even clips of cartoons where the bald characters have made appearances on TV.

Watch the campaign video below:

[via Creative Review]