29 April 2014

Leica Unveils ‘The Most Boring Ad Ever Made’

[Click here to view the video in this article]

To promote its new Leica T camera, Leica released a tongue-in-cheek video that the company has dubbed as “the most boring ad ever made”.

For almost 45 minutes, it shows a technician meticulously hand-polishing the aluminum camera shell of the new Leica T with various tools—highlighting the brand’s commitment to quality.

If you have time to kill, check out the full video below. Is this the “most boring ad ever made”?

[via PetaPixel]