30 April 2014

Brilliant Typographic Landmark Ads Celebrate Qantas’ Extensive Network

We’ve previously seen the flags of countries around the world being turned into a multinational typeface.

Spanish design studio Serial Cut has created a special typeface for Australian airline Qantas’ new print and motion campaign that celebrates its extensive network and services.

Titled ‘Ausmerica’, a portmanteau of ‘Australia’ and ‘America’, it features a different landmark contained within each letter of the word.

When viewed together, the letters illustrate a transatlantic journey from Australia to America, from the Sydney Opera House and the palm trees of Hollywood, to the casinos of Las Vegas and the skyscrapers of New York City.

Quirky and eye-catching, the ads creatively highlight Qantas’ international destinations at a glance.

Check out some of the letters below and find out more about the campaign here.

[via Creative Bloq, images via Bernstein & Andriulli]