Fast Co. Design recently published an adaptation from Graphic Icons: Visionaries Who Shaped Modern Graphic Design by author and creative director John Clifford—the article highlighted “10 crucial lessons from history’s greatest graphic designers” that would offer valuable insight to any design professional.
Featuring words of wisdom from well-known luminaries like Paula Scher, Lucian Bernhard and Muriel Cooper, the article dishes out simple but practical advice for the benefit of fellow designers, including “Understand your user”, “Don’t limit yourself to one style” and “Suggest, don’t explain”.
Read the article in full here—you will be able to learn more about the “what, when, and why” of graphic design, in addition to examples of the work by the featured graphic design icons, in Clifford’s book.
You can purchase it on Amazon.
[via Fast Co. Design]