29 April 2014

Funny ‘Dumb Ways To Die’ Parody Shows The Various Ways Creative Ideas Die

[Click here to view the video in this article]

Inspired by Australia’s Metro Train’s popular train safety ‘Dumb Ways To Die’ video, Young & Rubicam Brazil came up with a parody ad that humorously shows the various ways creative ideas die.

Created for Miami Ad School/ESPM in São Paulo, the adorably morbid ad features creative ideas dying horrific and funny deaths, like a script being set on fire to a presentation being used as fishing bait.

Watch the ad below. Creatives, can you relate to any of these deaths?

[via Adweek, video via Miami Ad School/ESPM]