The Loaf for Warburtons
Companies all over the world had a field day pranking customers and readers with April Fools’ Day jokes yesterday, and two British firms joined the fray with an amusing architecture-inspired hoax.
Property developer British Land and white bread company Warburtons both unveiled cheeky proposals to add bread-shaped skyscrapers to London’s skyline. The loaf-inspired buildings will join the “Cheesegrater, Can of Ham, Toast Rack and Gherkin buildings in central London.”
According to Dezeen, British Land’s 240-meter-tall ‘The Slice of Bread’ tower will feature a photovoltaic crust while Warburtons’ ‘The Loaf’ twin towers will form a sandwich around the Gherkin building.
Adding more hilarity to the proceedings was the aptly-named architectural consultants M. Brioche & Rye who quipped, “This is just what London has been kneading–a beautiful building rising up as a glowing tribute to the City. The design is aspirational, yet recognizing its location between the Gherkin and Cheesegrater, carefully develops the interplay between the vegetable and functional.”
Far from half-baked, the idea simply begs for hilarious bread-related puns and witticisms–sound off in the comments below.
Slice of Bread for British Land
[via Dezeen]