Although we are aware of WWF’s cause to save endangered animals, this thought-provoking ad campaign by BBDO, Spain, makes us question how we treat them.
Each poster shows an aerial view of an endangered animal ‘parked’ in a workshop, accompanied with a tagline that says, “Extinction can’t be fixed”.
Visually arresting, this campaign shows that we think of animals as commodities that can be repaired, even though the solution to their endangerment is not as simple as fixing a car.
Take a look at the rest of this campaign’s posters below.
[via Ads of The World]